You’ve probably heard of visual merchandising for retail stores, but how can you bring it to life? Try creating visual merchandising based on local events, historical figures, or charities. Consider taking your branded hashtag challenge to TikTok! Your employees, loyal customers, and other fans can join in the fun, and use your branded hashtags to generate tons of attention. Here are some creative ideas for retail stores to get the word out about your store!
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Visual storytelling is a proven retail marketing strategy, and it can be a great way to captivate shoppers and draw their attention. It can be as simple as a dramatic lighting effect or a colorful focal point. If you’re not sure which ones to choose, try displaying them in different angles. If they aren’t shoppable, put them in other parts of the store to serve as touchstones to get customers interested.
Consider creating wing displays, which extend from endcaps. Not only are wing displays aesthetically pleasing, but they also double as a space for a coveted Instagram photo. You can even add a mirror, so that customers can try on clothing or accessories. Other creative ideas for retail stores include installing kiosks or tablets for customers to find information about products or shop around. You can also create QR codes that jump online and use the information to make purchases.
Digital displays are an increasingly popular way to promote your business. Interactive digital displays allow shoppers to engage with your brand through quizzes, photos, and games. They’re also easy to update, which makes them a great way to attract attention. In addition to digital displays, you can use window banners and ceiling hangers to direct shoppers to aisles. And of course, creative giveaways help you generate buzz and promote your brand.
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