A Google My Business listing contains a list of citations that are created by users of a search engine such as Google. This includes the business’ Name, Address, and Phone Number (NAP). These citations must match the NAP data on Google. One of the most important directories for a high ranking in Google Places is EasyInfo. While it’s possible to get a free listing on EasyInfo, you must spend a little time editing it manually.
Aside from the three major directories, it’s important to keep track of smaller directories, like Yelp. Although these directories may be less well-known, they will help keep your location data consistent. Additionally, Google crawls the web to gather information on businesses and the more information it finds about your business, the higher its ranking value. For these reasons, individual management of citations is a wise choice.
Businesses also need to keep an eye on existing citations. This will help customers find accurate information about your business and make sure you are listed on all the relevant sites. Even if your business has only one location, you should check them regularly. This is the best way to maintain a good presence on Google, which is king in local search. It may seem like a tedious task but it’s crucial to have the right information available to potential customers.
In addition to being important for local SEO, citations also benefit your website or blog. It’s no secret that business owners spend a lot of time and money on search engine optimization (SEO) in order to get their website to the first page of search results. When they do, their revenue will double or even triple. This is the reason why businesses should not ignore citations. If they fail to optimize their Google listing, they risk being excluded from the local search results altogether.